ABSTRACT
In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.
ABSTRACT
In this paper, we offer some preliminary examinations of how COVID-19 pandemic affects Indian consumers' behaviour. In this paper, data is collected from various Indian consumers from different cities. 300 consumers are randomly selected to fill the questionnaire. (76 responses are from a semi-urban city in Uttar Pradesh, Aligarh, 70 were from Delhi/NCR, 100 were from Hyderabad and 54 were from Bangalore). We argue that COVID-19 pandemic offers great opportunities for businesses. We also discuss some potential directions of how consumer sustainable decision making has been shifted due to this pandemic. The results show that Indian consumers' interests have been shifted towards online retailing, online payments, sustainable food habits, and a sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers are preferring during this COVID-19 pandemic. This is the first study conducted in India that addressed the consumers' behaviours at the best knowledge of the authors.